The John R. Wooden Course is a professional leadership and character development program for schools, corporations, individuals and teams. It was designed based on the values, principles, life lessons and wisdom of legendary UCLA basketball coach and teacher John Robert Wooden.

The foundational elements of The Course are the core, ethical, exemplary, (25) character building behaviors defined on Coach Wooden's renowned Pyramid of Success. This course, along with Wooden inspired and approved diagnostic and sustainment tools, (Team Success Assessment, Individual Success Assessment, and Wooden's Wisdom), creates a development path leading to strong character, higher performance, and true success.

We describe this path as The Wooden Way, The Way of a great Coach, As thinker, example, teacher, leader and mentor.


Swansboro Teachers Camp
See why team members from companies like Chick-Fil-A, General Mills, Mercedes Benz, Lexus, and In-N-Out Burger describe this as "the best management team development experience we've ever had.".

Learn how and why some of America's best schools use the John R. Wooden Team Camp as an exciting way to develop teachers, coaches, and students.

This in-service experience will provide the inspiration and insights needed to create a culture of caring, character, high performance, and enthusiastic team spirit.

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Case Study: What is the best way to prepare and inspire a team to successfully launch a state-of-the art Mercedes Benz retail store?

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Team Camp Testimonials

Best experience I've had in any type of business development seminar in last 20 years. It focuses on the things that are truly important to build a better team, a stronger team, a team with integrity and character. M. Slagter - V.P. of Sales, Mercedes Benz, North America

My best learning come from great men and women. It was a pleasure to invest my time with such good people and passionate teachers. Keep up the great work and spread the wisdom coach has left for us, We will all be better off. Pat Cooley - President, RelianceNet

Awesome experience - once in a lifetime. It made me a better person and better leader. Great mix of teambuilding and leadership skills. Mark Taylor - CEO, IN-N-OUT

The team camp is encouraging, inspiring, and energy filled; just as powerful the second time around.I am looking forward to tracking our performance next year. Bernie Moreno - President, Collection Auto Group

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Build Character - Teach Success Behavior

"I am Just a Teacher"
Teachers Tool Kit

Teachers package includes:
  • One - John R. Wooden Course Coaching Guide
  • One - 24 x 36 Pyramid of Success Poster
  • One-Pyramid of Success DVD
  • Thirty (30) - 8.5 x 11 Pyramid of Success Laminates
  • Thirty (30) - Character Wallet Cards

$425.00 retail value - $225.00 (Save $200.00)
$7.50 per student for a class of 30

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Wooden's Wisdom
Weekly Coaching E-Newsletter

52 weekly lessons delivered in e-newsletter format including John R. Wooden course content, Coach Wooden video messages, Wooden Maxims (Example: "Make each day your masterpiece"), favorite poems, and personal application exercises.

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Wooden's Wisdom Testimonials

Great teaching tool for training coaches. Should be required reading in state certification programs for coaches. I am trying to get United States Sports Academy to include in their on-line Basketball Coaching course. Thanks for your good work Glenn Snyder

Another great way to start the day with "Wooden's Wisdom". I feel so good and excited after reading something about Wooden and what he stood for. Arthur Hamm

I love the Wooden Course and the emails that you send. These stories are relevant and always motivational. Alton Clark

I stepped down from being a high school head coach this year to focus on other things. I am also a school counselor and they are perfect for my character classes with young people! Keep them coming! Charlie Pope

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