Course Overview

The John R. Wooden Course is a professional success development process and methodology designed for individuals, teams, corporations and schools. The course content is based on the values, principles, life lessons and wisdom of legendary UCLA basketball coach, teacher, author and philosopher, John Robert Wooden.

The foundational elements of The Course are the core, ethical, exemplary, (25) character building behaviors defined on Coach Wooden's renowned Pyramid of Success. This course, along with Wooden inspired and approved diagnostic and sustainment tools, (Team Success Assessment, Individual Success Assessment, and Wooden's Wisdom), creates a development path for leaders, coaches, teachers, teams and individuals leading to strong character, robust team culture, higher performance, and true success.

We describe this path as The Wooden Way, The Way of a Great Coach, as thinker, example, teacher, leader and mentor.


The John R. Wooden Course presents:
"Foundations for True Success"
The Wisdom of Coach John Wooden
February 5, 2015 - Rome NY.
150 members and guests of the Rome N.Y. Chamber of Commerce recently completed an inspiring and challenging one-day seminar-" Foundations for True Success" The Wisdom of Coach John Wooden.

Team members from 25 organizations and companies including key sponsors; Bartell, Business Journal News Network, Turning Stone Resort and Casino(Oneida Nation LLC), and Revere Copper Products had these comments on their experience:

"Very powerful seminar, very motivating, great message, very useful material to use for work and throughout life"
"This was a fabulous seminar. Wish my company would have it for all of our employees"
"Phenomenal seminar, excellent life lessons. Everyone in their life should take and sit in on this course."
"The course kept you intrigued, engaged and motivated, never a dull moment"
"Coach Wooden's voice and sense of presence was the best part, and the coaches actual videos were excellent"
"Provided me with ways to apply these principles for my team"
"The seminar taught you how to be a better version of yourself"

Watch the video highlights (3 minutes and 40 seconds)

Mercedes-Benz of Burlington Ma - Team Camp Launch
January 24th & 25th - 115 team members

Coach Lynn Guerin and Coach Craig Impelman successfully launched The Mercedes –Benz of Burlington Ma. luxury dealership. 90 team members completed The John R Wooden Team Camp by experiencing on court individual and team challenges, combined with highly engaging and interactive classroom instruction. Here are comments from team members:

"This was a great team building experience"
"It is always good to have a chance to step out of your comfort zone,especially when you have the support of others."
"The camp was very motivating and provided invaluable lessons that can be applied at work and at home"
"You guys really made me think"
"This made me feel better about working with a team and being part of a family that truly cares"
"I am very grateful for the experience. Thank you for taking the time in your life and the lessons from coach woodens life, and using them to teach others. Don't ever stop realizing the impact you make."
"Absolutely amazing, very inspiring, full of wisdom, passion and emotion"
"Very challenging as it pushed us to go further and be our best"
"We should pass this experience on to our customers"
"The coaches passionately believed and delivered what they taught-you could tell they had spent much time with Coach Wooden himself"

The Pursuit of Noble Character ™
Teaching "True Success" Behavior

"I am Just a Teacher"
Teachers Tool Kit - Including Wooden's Wisdom

The Teacher's Tool Kit gives every teacher, coach, and manager, the content, visual reminders, sustainment lessons and the inspiration they need to help students and team members strengthen their character, improve their performance behavior, and realize their full potential.

Teachers Tool Kit includes:
  • One - John R. Wooden Course Coaching Guide
  • One - 24 x 36 Pyramid of Success Poster
  • One - Two Sets of 3's Poster
  • One - Pyramid of Success DVD
  • One - Words of Wisdom Book
  • Thirty (30) - 8.5 x 11 Pyramid of Success Laminates
  • Thirty (30) - Character Wallet Cards
  • One - 52 Week Subscription Wooden's Wisdom Weekly E-Coaching

$500.00 retail value - $295.00 (Save $205.00)
$9.85 per for a class or team of 30

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      Home School Character Kit - Including Wooden's Wisdom

The home school character kit is a great set of tools for teaching your home schooler the fundamentals of strong character and helping them learn the essential behaviors that lead to true success.

Home School Character Kit includes:
  • One - John R. Wooden Course Coaching Guide
  • One - 24 x 36 Pyramid of Success Poster
  • One - Two Sets of 3's Poster
  • One - Pyramid of Success DVD
  • One - Words of Wisdom Book
  • One - 8.5 x 11 Pyramid of Success Laminates
  • One - Set Character Wallet Cards
  • One - 52 Week Subscription Wooden's Wisdom Weekly E-Coaching

$200.00 retail value - $149.95 (Save $50.00)

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Schools building character and teaching success behavior
using the John R. Wooden Course Teachers Tool Kit.


The Coach Wooden Course is everything I wholeheartedly believe in! I've incorporated this in our Olweus Anti-Bullying Program with my 4th graders and it's going great so far! I would be VERY MUCH interested in looking into the Success Club challenge program. Thank you for promoting a culture of values that has truly stood the test of time. Arly Ohm - Breckenridge Elementary School. Breckenridge Minnesota

I love the course. I am teaching it to a group of 3rd-5th graders (around 20 students) as a part of our Explorations learning at our school. Our students have learned a lot and I picked up on some things about Coach that I didn't know as well! I absolutely would be interested in implementing the Success Club. Great idea!! I could get our Exploration students to do this & see ways we could expand to grades 3-5 via our PE program. C.J. Cain - Montclair School of Academics and Enrichment. Denver Colorado.

Just wanted to give you an update on how AWESOME our 4th graders are doing in the Kids Success Club! Each student just finished taking a quiz on the definition of success as well as learning the foundation building blocks of the Pyramid of Success. ALL of the students passed it and received their first incentive! We had a presentation of our class Paying It Forward with a $500 donation to an organization who had our Jun. High Math Teacher pass away unexpectedly. Our Sup't, Principals, and local newspaper were here so we informed them about our Pyramid of Success learning as well. They were extremely impressed about our Coach Wooden curriculum! It was a very good day from all standpoints. Arly Ohm - Breckenridge Elementary School. Breckenridge Minnesota


I can't thank you both enough for Wooden Course Leadership Curriculum! Our (23) 4th grade students just completed and passed a test on all the building blocks of the Pyramid of Success. They loved it and did an awesome job with the Kids Success Club Challenge! It fit in nicely with our Olweus Anti-Bullying Program. Our local high school even did an article on our Pyramid of Success experience in their newspaper they publish. We've received a lot of positive feedback within our community from it. I had the honor of meeting Coach Wooden in Aberdeen, SD when I was coaching with Don Meyer. If I can ever be of service to your organization, don't hesitate to ask. Thank you for continuing to spread the Wooden Wisdom! Arly Ohm - Breckenridge Elementary School. Breckenridge Minnesota

Wooden's Wisdom
Weekly Coaching E-Newsletter

52 weekly lessons delivered in e-newsletter format including John R. Wooden course content, Coach Wooden video messages, Wooden Maxims (Example: "Make each day your masterpiece"), favorite poems, and personal application exercises.

Click Here to Learn More

Annual Subscription - 52 Weekly Issues - $49.95

Click Here to Sign Up Now

View a sample
Wooden's Wisdom Testimonials

Great teaching tool for training coaches. Should be required reading in state certification programs for coaches. I am trying to get United States Sports Academy to include in their on-line Basketball Coaching course. Thanks for your good work – Glenn Snyder

Another great way to start the day with "Wooden's Wisdom". I feel so good and excited after reading something about Wooden and what he stood for. Arthur Hamm

I love the Wooden Course and the emails that you send. These stories are relevant and always motivational. Alton Clark

I stepped down from being a high school head coach this year to focus on other things. I am also a school counselor and they are perfect for my character classes with young people! Keep them coming! Charlie Pope

More Testimonials

Swansboro Teachers Camp

Congratulations to the
Mercedes-Benz Employee Choice Best Dealerships to work for in 2014.
See why team members from companies like Chick-Fil-A, General Mills, Mercedes Benz, Lexus, and In-N-Out Burger describe this as "the best management team development experience we've ever had.".

Learn how and why some of America's best schools use the John R. Wooden Team Camp as an exciting way to develop teachers, coaches, and students.

This in-service experience will provide the inspiration and insights needed to create a culture of caring, character, high performance, and enthusiastic team spirit.

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Case Study: What is the best way to prepare and inspire a team to successfully launch a state-of-the art Mercedes Benz retail store?

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Team Camp Testimonials

Best experience I've had in any type of business development seminar in last 20 years. It focuses on the things that are truly important to build a better team, a stronger team, a team with integrity and character. M. Slagter - V.P. of Sales, Mercedes Benz, North America

My best learning come from great men and women. It was a pleasure to invest my time with such good people and passionate teachers. Keep up the great work and spread the wisdom coach has left for us, We will all be better off. Pat Cooley - President, RelianceNet

Awesome experience - once in a lifetime. It made me a better person and better leader. Great mix of teambuilding and leadership skills. Mark Taylor - CEO, IN-N-OUT

The team camp is encouraging, inspiring, and energy filled; just as powerful the second time around.I am looking forward to tracking our performance next year. Bernie Moreno - President, Collection Auto Group

Infiniti of Beachwood builds team culture with the John R. Wooden Course 2 day launch event at the Ritz Carlton, Cleveland Ohio.

"Best training in the business with a focus on both personal and professional development. This is my fifth John R. Wooden Course experience. It keeps getting better. It plays a huge part in helping us build a srtong team culture."

Peter Mapp
General Manager and Partner
Collection Auto Group

Team Member Comments:

Ann Arbor Michigan Skyline high school athletic director and coaching staff come together for "Coaching Greatness" Day.

"As a high school athletic director, and leader of coaches, I would highly recommend the Wooden Course to any athletic leader who wants to inspire growth, instill greater purpose, and promote solidarity with his/her coaching staff. Not only are all of Coach Wooden's timeless values shared in the course through multiple forms of media, but Lynn Guerin's presentation has the power to inspire and set clear objectives for effective leadership. Our staff came away from this summer event as a closer group with a zeal and excitement for the upcoming school/sports year and a commitment to use Coach Wooden's principles in their daily approach to coaching."

Jeremy Barkey
Athletic Director
Skyline High School
Ann Arbor, Michigan

Coach's Comments:

More Testimonials




How important is a culture of excellence, teamwork and leadership to the success of your business or organization?

How good do the members of your team think they are? How do they feel about the attitude, skills, behavior and performance of their teammates and peers?

How does your team feel about the effectiveness of leadership, the vision and goals they have created, the example they are setting for maximum effort, high performance, character and integrity?

What are the strengths of your team and your best opportunities to improve the attitude and behavior that produces extraordinary performance and sustainable success?



from the John R. Wooden Course!

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$ Price Schedule Per Survey:

1 - 25$25.95
26 - 50$20.95
51 - 100$16.95
101 - 250$12.95
Over 250$8.95